DOLPHIN MALL GIVES HOLIDAY SHOPPERS A TRIP TO NARNIA INCLUDING COSTUMES, PROPS - 300 POUNDS OF SNOW
Released: 11/03/05
CONTACT:
Jorge Martinez/Jose Boza
The Conroy Martinez Group
(305) 445-7550
jorge@conroymartinez.com
FOR IMMEDIATE RELEASE
DOLPHIN MALL GIVES HOLIDAY SHOPPERS A TRIP TO NARNIA
INCLUDING COSTUMES, PROPS - 300 POUNDS OF SNOW
Walt Disney Pictures and Walden Media's upcoming film The Chronicles of Narnia: The Lion, The Witch and The Wardrobe hits malls nationwide as new interactive experience
MIAMI, Nov. 3, 2005 - A groundbreaking, multi-sensory experience based on the new Walt Disney Pictures/Walden Media upcoming film, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, brings Hollywood to Dolphin Mall for the holidays this year.
"Experience the Magic of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe in the Snow Globes at Dolphin Mall" runs Nov. 15 through Jan. 8. The new "snow globe" holiday dicor lets visitors pass through the magic wardrobe and into the Land of Narnia - a 20 foot-diameter snow globe complete with falling snow.
Through the WardrobeEn route to Narnia, they'll encounter other giant snow globes; life-like figures; plus Narnia movie props and costumes directly from the film set. Cast members will welcome visitors via special greetings made exclusively for the experience and director Andrew Adamson will take them on a video tour behind-the-scenes of the movie, which hits U.S. theaters Dec. 9
They'll feel the same blast of cold that Lucy and Edmund felt when they stepped into Narnia, and experience the same theatrical snow in the magical Land of Narnia, where they'll see a sneak peak of Narnia movie footage.
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Before leaving Narnia, guests can pose for a "green-screen" photo that captures the experience forever by making those in the picture look like they're standing in a wintry scene from the film, or they can pose with Santa who will be sitting nearby. Photo package prices are available at Dolphin Mall.
"The Chronicles of Narnia, with close to 100 million books sold, is this season's most anticipated film event" says Maria Llorca, Dolphin Mall marketing & sponsorship director. "This is far more than your typical holiday walk-through display leading to Santa. It's a total experience that will whisk everyone off to a spectacular fantasy land and create marvelous memories for children and adults alike."
"The Walt Disney Studios and Walden Media are both as excited about Dolphin Mall's Narnia experience as we are," she adds. "They've sent us rare props directly from the film set in New Zealand, and the cast and director have spent time recording special messages to enhance the impact."
Celebrating the Narnia Experience
Kodak has joined Dolphin Mall's celebration of Narnia with their Kodak Holiday Sweepstakes. One shopper will win an all-inclusive four-day trip for two to the Dec. 7 world premiere of the movie in London, England.
To enter the sweepstakes, shoppers can register at Dolphin Mall Customer Service or online at kodak.eprize.net/dolphinmall. After the grand prize drawing Nov. 20, the contest continues through Dec. 31, giving those who register the chance to win great Kodak and Narnia prizes, including passes to The Chronicles of Narnia movie; Kodak EasyShare digital cameras, memory cards, photo books, printer docks and discount coupons; poster and books; and a Playstation.2 Narnia game.
Special for Opening Day
The first 100 visitors at Dolphin Mall when the Narnia experience debuts on Nov. 15 at 10:30 a.m. will receive a free copy of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe book and Turkish Delight candy, which plays a key role in the book and movie, as well as Narnia bookmarks, Narnia book covers and complimentary passes for the advance screening of the film at the Cobb Dolphin 19 Cinemas.
Additionally, all visitors attending the debut will enjoy a complimentary breakfast and a reading of the first chapter of the book by Radio Disney AM 990 personality Vanessa.
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Dolphin Mall is a proud supporter of Reading Is Fundamental (RIF) and children's literacy. In honor of Children's Book Week, Nov. 14 to Nov. 20, a contribution will be made to RIF, the nation's oldest and largest children's literacy nonprofit organization. RIF motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. For more information about Reading Is Fundamental and to access reading resources, visit RIF's website at www.rif.org.
Santa, of course, has a gift - the Kodak Santa-Gift Snow Globe/photo holder - for everyone who visits him through Dec. 24.
THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE, and all book titles, characters, and locales original there to are trademarks and are used with permission. (C) 2005 DISNEY ENTERPRISES, INC. AND WALDEN MEDIA, LLC. All rights reserved.
Dolphin Mall is an enclosed value retail/entertainment/dining destination with an 850-seat food court and more than 240 retailers. It is located just five miles west of Miami International Airport, where the Dolphin Expressway and the Florida Turnpike intersect. Shoppers can access the mall by taking Exit 27 off of the Florida Turnpike. Hours of operation are Monday through Saturday 10:00 a.m. to 9:30 p.m. and Sundays 11 a.m. to 7 p.m. Enjoy extended hours during the holidays and at Ramblas Entertainment area.
Preview the stores, the styles and the savings at www.shopdolphinmall.com.